In my last post “Start Telling Stories” I talked about why a connection to your customer is crucial. Why telling stories can build a deeper loyalty. It’s all about you. Who you are is as important as what you do. It’s your way into their world.
To connect you have to lower your barriers. Be personal to gain trust. Be vulnerable.
SOMETHING TO CONSIDER
By lowering the barriers between you and your customers you can make people trust you. By using social media to show them who you are you help them to be genuinely interested in you. But it takes courage to do these things and many businesses fail to see the benefit of such actions.
With more and more people choosing social media to get their news and updates and to make purchasing decisions with, maintaining an active online business presence is crucial. But it takes more than just creating a content strategy and posting things online to establish true connection.
LOWER YOUR BARRIERS
As people spend a greater majority of their time interacting with others online, it only makes sense that you join those interactions, too. If you take the time to show that you’re interested in lowering the barriers your customers face when they observe you online, chances are you’ll increase their sense of trust in you, as well.
When you allow greater access to your business you actually increase the sense of loyalty your company can create from its customers. A few ways to do this can include:
- Adding storytelling to your content
- Allowing others to interact with you
- Responding to customer engagement
- Listening to other people’s stories
Let’s speed up the process of creating trust online. Start by lowering the barriers to online engagement. Show your peers how things like engagement and storytelling can innovate the way business is done. When the barriers begin to be removed, the connections can’t help but begin to be created. Let’s start now!